How To Use A Chat Bot On Website? Try BotPenguin ChatBot for Free

How To Use A Chat Bot On Website? Try BotPenguin ChatBot for Free

BotPenguin Chatbot is a no-code, omnichannel chatbot platform that’s built to capture leads, book appointments, answer FAQs, and run automated campaigns across websites, WhatsApp, Facebook/Instagram and more.

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đź›’ Shop link: Start With A $15.00 Plan

For a real-estate site like tnthomesforsale.com it’s especially useful for 24/7 lead capture, instant property lookups, and automated viewing booking — and the paid plans (from modest monthly fees) unlock the message volumes, integrations and agent features that turn those leads into measurable revenue.

What BotPenguin Chatbot is (quick)

BotPenguin is a cloud chatbot/automation platform with a visual (no-code) flow builder, multilingual support, ChatGPT integration, live-chat fallback, and an “omnichannel” approach (deploy the same bot on your website, WhatsApp, Instagram, Telegram, etc.).

It also offers analytics, broadcast/drip campaigns, mobile apps for agents and plenty of integrations (CRM, Zapier, calendars)

What it’s good for (real estate focus)

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  • Capture & qualify leads 24/7. Ask budget, location, property type, preferred move-in date and qualify automatically.
  • Instant property search and cards. Show matching listings (cards with images, price, CTA) right inside chat — great for mobile visitors.
  • Appointment & viewing booking. Let prospects pick times and automatically create calendar events or send agent notifications.
  • Omnichannel follow-up. Continue conversations on WhatsApp or Instagram (where many local buyers engage), and run broadcast messages for open houses.
  • Agent handoff & routing. Send hot leads to available agents via email/SMS/push (or the mobile app) so you don’t miss warm prospects.
  • Multilingual support. Helpful if you want to serve locals and overseas buyers.

All these are explicitly described in BotPenguin’s real-estate use-case guides and features pages.

When to use it

Use BotPenguin when you want to stop losing leads between site visits and phone hours — for example:

  • Your site gets casual browsers who bounce without contacting an agent.
  • You’re running open houses or promotions and need automated reminders/broadcasts.
  • You want to let prospects search listings conversationally (mobile UX win).
  • You want to route leads to specific agents or CRM entries automatically.

If you’re replacing a static “contact form” or adding WhatsApp/Instagram automation, BotPenguin is a practical choice.

Why it’s a game-changer for any business with a website (and real estate specifically)

 

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  1. Never miss the moment. Most people engage in off-hours; being instant (even at 2 AM) converts casual interest into a lead. That alone reduces missed opportunities
  2. Qualify before you hand off. By collecting key filters (budget, location, must-haves) the bot surfaces qualified leads, saving agents time and increasing effective conversion rates.
  3. Omnichannel continuity. People use WhatsApp/Instagram — you can pick up conversations there, which increases engagement and follow-through vs email alone.
  4. Scale without hiring. One bot can handle hundreds of routine queries simultaneously; human agents focus on closing the hot ones.

Why paying for a subscription will likely increase profits

Free plans are useful for testing, but paid tiers unlock essential revenue drivers:

Higher message & conversation limits — you won’t be capped when traffic spikes (paid plans increase monthly message/conversation allowances).

More bots & agents — run separate bots for buyers, sellers and rentals; give agents mobile access so leads are actioned immediately.

Integrations (CRM, calendar, Zapier) — automatically create leads in your CRM, trigger email/SMS nurturing, or push bookings to Google Calendar. That automation shortens sales cycles and reduces manual leakage.

Broadcast/drip campaigns — keep prospects warm (open-house invites, price drops, new listings) — often cheaper than paid ads and increases repeat visits.

Simple ROI illustration (plug your numbers):

If BotPenguin costs $15/month (entry paid plan) and captures 10 extra qualified leads per month that would otherwise have been missed, and you close 1 sale per 10 leads with an average commission of even $2,000, that’s $2,000 more revenue vs $15 — a massive ROI. Change the lead yield and commission to match your market — the math almost always favors automating consistent lead capture.

Pros / Cons – BotPenguin Chatbot

 

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Pros:

  • No-code builder (fast setup).
  • Omnichannel (website + WhatsApp + Instagram + more).
  • ChatGPT / AI integrations for natural language.
  • Affordable entry paid plans with clear message buckets.

Cons:

  • Message/conversation caps — choose a plan that fits your traffic.
  • Templates and flows are flexible, but complex property searches may require thoughtful design (you’ll need to map data/MLS fields)
  • For enterprise-grade, custom integrations or very high volumes, you’ll want the higher tiers or an enterprise plan.

Step-by-Step Implementation Checklist

  1. Pick a plan: Start on the free tier to prototype; upgrade to the $15/month (or appropriate) plan before heavy traffic or a campaign.
  2. Create 3 bots: Buyer bot (search & viewings), Seller bot (valuation lead capture), Open-House/Rental bot (events & bookings)
  3. Design qualifying flow: budget, location, bedrooms, timeline → show matching property cards → “Schedule viewing” CTA.
  4. Integrate CRM: Use Zapier or native integration so each qualified lead becomes a CRM contact with tags (source=chatbot).
  5. Enable agent mobile app: push hot leads to agents immediately
  6. Add WhatsApp channel: many local buyers prefer WhatsApp — let website chats hand off to WhatsApp threads.
  7. Create broadcast list: open house invites and price alerts, segmented by area/price.
  8. Monitor KPIs: conversations/month, leads captured, appointment rate, lead→appointment conversion, close rate, time to contact.

Final verdict On BotPenguin’s Chatbot for Websites

BotPenguin is a practical, cost-effective chatbot platform that suits small to medium businesses and agencies — and it maps naturally to real-estate workflows (search, qualify, schedule, follow up).

For tnthomesforsale.com, a well-built BotPenguin setup will reduce missed inquiries, speed up agent response, and increase lead volume — and the paid subscription is usually paid for many times over by the extra leads and conversions it delivers.

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